Workshops by Dr Marek Borowiński

"How to design an interior design shop to sell more" -

conducted by Dr Marek Borowiński

This training shows how to properly arrange a shop (lead customers) so as to affect their behaviour in order to increase sales. During these workshops, we will activate the participants to practice the arrangement of a display live, where everyone will learn how to do it in practice. Such practical workshops have never been organised yet. These are professional workshops, which will be attended not only by representatives of the decorative industry, but also of the furniture industry, which is currently introducing boutiques with decorative accessories to their showrooms.

Training program:

Part I

1. Purchase behaviour of individual customers.
2. Psychophysiology of vision, or how customer's brain perceives the vendor, interior design shop, display of products in a showroom
3. Psychology of colour in product communication in a showroom.

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Part II - practical workshops

4. principles of product display
5. arranging decorations
6. overall arrangement of a shop display

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Practical workshops - commercial scenes with training participants

7. professional trade talk
8. customer service goals
9. functions and stages of the sales process

10. Summary of the training.

After this training, you will have a powerful tool, which is unique knowledge in the field of the psychology of sales and Visual Merchandising, through which you can influence customer decisions, thereby increasing sales of your products.

Classes will be held using workshop techniques with active involvement of participants and with an extensive lecture part. During the training, we base on the experiences of participants, we work on examples, problems and situations arising in the work of sales representatives.

Benefits:
- providing sales expertise in the form of practical workshops
supporting trade

PROFESSIONAL SHOW- live display arrangement with active involvement of participants (for the first time in Poland!)