Workshops by Dr Marek Borowiński

"Effective E-sales"  - practical workshop

This training shows how to create successful e-sales for a store with decorative accessories. During the workshop you can learn how an Internet user views a web page and an e-store. Also, there will be presented methods of customer monitoring on the Internet and tips how to create an effective e-store navigation to make the customer buy more. After the workshop, everyone will be equipped with skills and knowledge enabling to create and develop their own e-business.

Dr Marek Borowinski colour communication specialist. Consultant, advisor and trainer for many companies. Author of numerous publications in this field. Audits of shops and e-shops carried out by him and improving their functioning are especially appreciated. Dr Marek Borowinski understands and knows the specific character of the Internet and the point of sale, looking at them through the eyes of customers. He specialises in the psychophysiology of vision, in other words he makes the owners aware of how the customer's brain looks at and perceives their store. With passion he deals with colour (www.psychologiakoloru.pl) and its impact on the customer at the point of sale, combining it with smell and music. Currently he is carrying out research on selecting the right scent for the colour in a store. He combines all his experiences into the proprietary program of the synergy of the senses at the point of sale.