Wolfgang Gruschwitz

„Clicks Meet Bricks“

„Nothing is as enduring as change“ – this is especially true for our consuming behavior. What will future shopping be like? How will tomorrow’s stores look like? Which role plays our internet connectivity? In his 45 minutes speech, Wolfgang Gruschwitz, founder and owner of the international design and realization office Gruschwitz GmbH, looks ahead and shows how to enthuse consumers, who become more and more spoiled and challenging. Dramatical product presentation, storytelling, spaces of identity as well as a well-balanced multichannel marketing may be the decisive competitive advantage.

About Wolfgang Gruschwitz,
Founder and General Manager of Gruschwitz GmbH:

Wolfgang Gruschwitz, born in Passau on November 24, 1961, studied civil engineering at the Technical University Munich. During his year-long study visits in the US and the UK he mainly focused on the areas of catering, trade and merchandising. He worked as a light planner for two years, 12 years he conducted projects and was responsible for new business in the parental architecture and indoor design office in Gröbenzell, Munich. The International Housewares Association, based in Chicago, nominated Wolfgang Gruschwitz in 2000 as member of the jury for the Global Innovator Award, „recognizing excellence in housewares retailing from around the world“. Since 2003, he is leading his own company with offices in Munich and Moscow.

Among his international customers are high profile clients such as FC Bayern, Burberry, Red Bull, Mango or the Inditex Group (with its most popular brand ZARA). One of his most known projects is the “Markenwelt” within the Allianz Arena soccer stadium, Munich/Germany (Brand World with FC Bayern and 1860 soccer-fanshops).