HOME DECOR 2010 – an interior decoration show in a new form

Between 26 and 28 May in Poznan, another HOME DECOR Interior Design Fair was held. It was organised for the first time in a revised formula. In 2010, HOME DECOR was transformed into a strictly business event. The invitation to participate in the fair was targeted to professional clients (including retailers, wholesalers, representatives of retail chains), as well as designers, architects and developers. They were be able to see a wide range of producers and service providers operating both in the interior furnishing and finishing industry. Traditionally, the exhibition featured textiles, decoration, interior design services and room furnishings, whereas novelties included themes related to bathrooms, home spa or wall and floor finishing.

This year's HOME DECOR fair lasted from Wednesday to Friday. To allow exhibitors to fully focus on business contracting Saturday, which was traditionally a day open to the public, was abandoned. In addition, exhibitors and their key customers had an opportunity to make use of a range of programmes and packages created for entrepreneurs operating in the interior design industry.

Lectures and workshops

Both the Hosted Buyers programme and the possibility for exhibitors to present multimedia presentations of their companies in the Speaker's Corner area, which was arranged as part of the Etno TRENDY exhibition, were very popular.  On the first day of the fair, a special guest of this space was a successful designer at home and abroad Eva Minge, and her lecture on "Fashion, art and business in relation to the interior,"  enjoyed great popularity among visitors to the fair and attracted a wide audience of listeners interested in new solutions on the home furnishings market. The second day at the Speaker's Corner belonged to Dr. Marek Borowiński, who conducted all-day workshops on modern commercial space arrangement, which contributes to increased sales. Workshop participants had a unique opportunity to familiarise themselves with specialist knowledge about the psychology of sales and Visual Merchandising.

Ethnic Inspirations

The central point of this year's HOME DECOR display was the 400-meter Etno TRENDY exhibition, which featured furniture, bed and window decorations, accessories, textiles, bedding, towels and other furnishing articles inspired by ethnic and folk motifs. The exhibition, which was addressed to traders, owners and employees of home furnishings stores, met with great interest of both exhibitors and professional visitors.

Even more light

Once again, HOME DECOR fair featured the Lighting and Light Technology Exhibition LUMINEXPO, which presented the latest developments in the field of indoor lighting, outdoor lighting, light sources and lighting components and accessories.

The best designed stands at HOME DECOR

The Acanthus Aureus competition was organised as part of this year's HOME DECOR fair. The Golden Acanthus Award is awarded annually to companies, whose stands, their design, equipment and arrangement best reflect the company's marketing objectives, thus contributing to the company's business success at the trade fair. The winners of this year's edition of the competition were as follows: EUROFIRANY from Żywiec, ZEGAR from Tarnow, RIDEX Dekoracja from Poznan, BELLDECO FIMTEC from Plewiska, "WANDEX" from Sopot, Bettina from Bielsko-Biala and ROMANTIC HOME INTERIORS from Piechowice. The awards were given on the first day of the fair during a festive gala.

Great design at a hand's reach

Visitors and exhibitors at HOME DECOR also had the opportunity to see the latest trends in industrial design and architecture as part of the following events held simultaneously at Poznan International Fair: arena DESIGN and moodFORM Design Fair. A special guest of arena DESIGN was the legendary designer working in New York, Karim Rashid. The event was accompanied by a series of exhibitions, lectures and panel discussions.

HOME DECOR in numbers

This year's HOME DECOR fair debuting in the new formula attracted about 200 exhibitors, which is almost double the figure from the previous year. The exhibitors included about 50 companies from abroad. During 3 days of the fair, the exhibition was visited by nearly 6 000 professional visitors.